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SUBJECT LINE: Relax with some ornithological olfaction

PREVIEW LINE: Discover the avian Portraits

CTA: A Bird In The Hand…

SUBJECT LINE: Revel in the scents of Trade Routes

PREVIEW LINE: What gifts will the ships bring home from afar?

CTA: Peruse The Collection

SUBJECT LINE: If one can’t travel by foot, one must travel by nose.

PREVIEW LINE: Six iconic 30ml fragrances. Six charming British getaways.

CTA: Travel By Nose

SUBJECT LINE: Today’s good mood is sponsored by Penhaligon’s

PREVIEW LINE: Don’t we have a treat for you

CTA: What Joy!

SUBJECT LINE: Fabulous further markdowns

PREVIEW LINE: Don’t miss the show, sale ends soon

CTA: Take A Peek

SUBJECT LINE: We’ve kept this hush hush until now

PREVIEW LINE: Shop Penhaligon’s Secret Sale

CTA: Have A Nose

Website

Be Upstanding For The Favourite

Mischief-tinged musk: this fragrance wields its own charming power in Royal Quarters.

Discover The Favourite, solely online, before anyone else.

Acquaint Yourself

Carved From Mystery

Dried fruits and spice cascade through Halfeti Cedar’s lofty canopy. Love takes root in Penhaligon’s new scent.

Halfeti Awaits

Suitable For All Nostrils And Occasions

Discover an array of impeccably wrapped and remarkably scented gifts suited for all occasions and nostrils. After all, the promptest way to a person’s heart is through their nose. ​

Shop On

BLOGS

STROLLIN’ DOWN SAVILE ROW

Anniversaries certainly do come around like buses or, more appropriately, Rolls-Royces when one is stood on the corner of Savile Row, Mayfair. A street steeped in history, heritage and enough flannel-clad fellows to change a Buckingham Palace lightbulb – we imagine those crystal chandeliers hang rather aloft, requiring a human tower six storeys high to perform the act. And, of course, Her Majesty wouldn’t be too pleased with her royal palace being overrun by leotard garbed gents, so they’d all be dressed in their Sunday finest. Obviously. But we digress.

The Row originally housed stables and servant’s quarters for the Burlington Estate – now the Royal Academy of Arts – at a time when London’s architectural makeup was a single stitch, now a completed garment. Rolling hills ebbed all the way down to Green Park, and beyond. How times change. Military officers and their wives then took up to dwelling on the Row, which made it the opportune location for any military tailor to set up shop. Gieves supplied garments to the British Royal Navy, Hawkes, the British Army. Their partnership saw the birth of the eponymous Gieves & Hawkes, and they took pride of place at Number 1 Savile Row, and an array of Royal Warrants followed.

Today, a particularly notable resident, Huntsman, continues to blur the lines between tradition and innovation as one of the most forward-thinking tailors on the Row. Famed for its approach to customisation, the tailor recently launched an online cloth library with over 10,000 fabrics in its repertoire, the most extensive collection in the world. With a growing appetite for individuality amongst a crowded market, Huntsman caters to those in search of the distinctive. Proud to be a patron of uniqueness, Penhaligon’s accompanies the tailor’s ambition with a Fragrance Profiling Experience that offers clientele exhaustive measures to whittle down their signature scent without straying too far from heritage. What’s more, one can pick up a personalised bottle of their signature scent, with the choice to drape their fragrance in a colourful leather sleeve in a hue of their choosing and emboss with their trademark monogram.

As a spectacle of British history ourselves, Penhaligon’s saw it only fit to dedicate a fragrance to the iconic Row. It was whilst stopping by at Norton & Sons to visit our dear friend, Patrick Grant, in 2010 that Penhaligon’s bowler hat was knocked off by a mélange of recognisable scents. Beeswax used to strengthen the thread, steam to press razor sharp creases into trousers and manipulate the cloth whilst constructing hand-rolled lapels, and the metallic scent of the pattern cutter’s shears, passed down from master to apprentice, generation to generation. Once we’d picked our clean-shaven jaw up off the floor, we realised that we were on to something. The foundation of masculine perfumery, a fougère like no other. A triumph of tailoring… bottled! Sartorial was ready to wear, albeit utterly bespoke. All that was necessary now was a touch of panache, a Penhaligon’s bow. Perfection one can wear. A seamless weaving of violet leaf and leather, a harmonious outfit of amber and woods. An echo of hay, bitter almond and tobacco to portray personality – because that’s what tailoring is; an aesthetic expression of one’s charming personality.

FATHER’S DAY

The man he is a-changing. Scruffy fellows amble through our thoroughfares with dirty trainers and dirty minds (we imagine). But no more! Penhaligon’s believe the manners of the modern man must be addressed. We have the reputation of Great British etiquette to uphold, after all. And manners certainly do maketh the man. What’s more, there’s no man more admired than a very Penhaligon’s Gent. So, allow Penhaligon’s to impart some of our much-needed etiquette erudition. You could say we’re experts on the matter, or so our reputation would suggest.

FLORIOGRAPHY FAUX PAS & OH YAHS

When presenting your chosen flower to your loved one, one should certainly take the following points into consideration. It’s terribly important to mean what your flower is saying, after all.

Advisable 

Do tie a ribbon to the left-hand side should the meaning refer to you, and to the right if to the recipient. 

Should you wish to respond by informing the giver that you adore the gift, then wear it on your heart. We’re sure you could have guessed that. 

Inadvisable 

Choosing to present your flower upside down alludes to the opposite meaning being intended.  

On the off chance that you detest your secret admirer and wish to rattle your tail to imply caution, wear the flower in your hair.

Never present a wilted bouquet. Unless, of course, you wish to imply death, finalisation or the termination of a romance.