I cut my teeth writing while hunched over a desk in my bedroom some ten years ago, but I honed my writer’s pen at the distinguished perfumers, Penhaligon’s.

I’ve found that, in fragrance, poetry and playfulness are everything. You can’t smell scent through a screen, after all. Or so I’ve been told. Between you and me, I beg to differ. I’m pretty sure that with the right words, and a few inspiring stories, you can.

Their tone of voice is a little flowery, I’ll admit. But, if I can nail that, then a clean-cut, no funny business, straight-talking style will be a breeze. Right?